Mudita Element
project context
This project aimed to create another watch in the lineup, the most minimalist yet highly readable, prioritizing comfort and functionality. The goal was to design a slim, low-profile timepiece from the premium category, offering aesthetic sophistication and practical longevity. Should be an automatic watch, to reduce the need for batteries, and together with vegan removable straps align with sustainability values. Photos by Mudita
Client
Mudita Element
Year
2023
question
How can we create the most comfortable watch? What kind of components and materials should be used? The primary difficulty was selecting an appropriate automatic mechanism to achieve the "Swiss Made" certification. To enhance comfort, titanium was chosen over stainless steel, significantly reducing the watch's weight. Another focus was creating a clean, highly readable dial, which went through multiple design iterations. The straps used tested vegan materials, with a simplified design to align with the overall minimalist vision.
solution
The Mudita Element is a Swiss Made timepiece powered by the precise Sellita SW300 automatic movement, offering a 56-hour power reserve. Designed to be the thinnest and lightest watch possible, it’s crafted entirely from titanium, measuring just 7.85mm thick and weighing only 35g. The strap, made from sustainable Desserto® cactus leather, complements the watch's design. With a clear, black and white dial, it embodies the "less is more" philosophy — stripped down to its essentials, achieving simplicity without compromise.
